Sony Tunes Group Expands Over and above the Instrument Initiative

Cat Burns, KayCyy, DIXSON, Adam Lukas and James Everingham Named Latest System Ambassadors and On-Web-site Celebration Mentors  

Now in its third year, Notes for Notes® and Fender Perform Foundation® will join to Boost Audio Creativity, Education and Profession Development in the US and Uk Music Industries  

Plan Held at the Boys & Girls Club of Metro Los Angeles – Watts-Willowbrook Clubhouse on February 1 and Harris Academy Greenwich faculty in London on February 9

New York, NY – January 30, 2022 – Sony New music Team (SMG) now announced the global enlargement of its annual Further than The Instrument initiative. Now in its third 12 months, the method will consist of educational activations in the U.S. and U.K. all through the month of February, providing intercontinental sources and exposure to tunes experts and creatives and collaborating with group associates to support get ready foreseeable future tunes leaders. Since its launch, Past The Instrument has donated 1000’s of dollars’ worth of instruments, products, program and curriculums as properly as supplied mentoring and is on concentrate on to guidance just about 10,000 learners in excess of the training course of 5 many years. This year, SMG will do the job with non-financial gain partners Notes for Notes® and Fender Engage in Basis® to deliver songs education to college students through revolutionary and sustainable programs that place devices and studying tools straight in the classroom.

On Wednesday, February 1 – ahead of the 65th Annual GRAMMY Awards – Beyond The Instrument will launch in Los Angeles, California at the Boys & Girls Club of Metro Los Angeles – Watts-Willowbrook Clubhouse. Together with Sony Songs artists, songwriters and composers, Boys & Ladies Golf equipment youth members will sign up for a discussion with KayCyy, DIXSON, Adam Lukas (Bleeding Fingers New music) and James Everingham (Bleeding Fingers New music), designed to encourage U.S. attendees’ own advancement and musical aspirations. In addition, national non-income organization Notes for Notes® with the guidance of SMG, will also open up its premier recording studio in LA at the clubhouse supplying club users with calendar year-spherical free accessibility to investigate, make and history music. With entry to guitars, drums, keys/synths, DJ and manufacturing equipment, as properly as headphones and microphones donated by Sony Electronics, the entirely outfitted digital recording studio for aspiring young artists will do the job along with a proficient Producer to establish their competencies as artists, producers, engineers and movie/Television composers.

The application will start for the very first time in London, England on Thursday, February 9, at Harris Academy Greenwich, a school in south east London, prior to the BRIT Awards. Joined by Sony Songs artist and triple BRIT Award Nominee Cat Burns, the pupils will get a prospect to accomplish and then take part in an lively discussion about Burns’ profession – and the evolution from becoming a BRIT University scholar and busking on the Southbank, to achieving the major debut strike and major one by a feminine artist in 2022 with Go. The faculty was selected in partnership with tunes schooling charity Restore the Songs United kingdom (RTM), who obtained a Sony Music United kingdom Social Justice Fund grant in 2022. RTM mentioned that university has an great report in acquiring its tunes application and also won the RTM ‘Battle of the Bands’ competitiveness previous year. Fender Perform Foundation® will provide educational workshops and core audio and seem tools to participating pupils and academics thereafter. Established in 2019, the Fender Engage in Foundation® (FPF) is a 501(c)(3) firm on a mission to equip, teach and encourage the future era of players as a result of songs by furnishing entry to devices in educational institutions that want it most and has presently gifted guitars, basses and ukuleles to about 15,000 students in the United States. This partnership is the Foundation’s 1st in the British isles.

“It’s a privilege to proceed Sony New music Group’s Past The Instrument program this yr and to husband or wife with first-class group companions, artists and songwriters to encourage and improve new music education and learning programs,” explained Towalame Austin, Executive Vice President, Philanthropy and Social Affect, Sony New music Team. “Developing prospects to support under resourced communities – now to also consist of the United kingdom – is element of the Company’s general world-wide providing method and I glimpse forward to looking at what these students generate in the long run and on their paths to starting to be unbelievable audio experts.”

“We are so thrilled to be growing in Los Angeles in partnership with Boys & Girls Clubs of Metro LA,” said Phil Gilley, Notes for Notes® Co-founder/CEO. “This studio marks our 26th and 1st in partnership with a important tunes firm, Sony New music Group, who have established with their help how dedicated they are to developing the up coming generation of artists.”

“We grateful to our companions at Sony Audio Group and Notes for Notes® for the possibility to grow our tunes programming,” explained Patrick Mahoney, CEO of Boys & Girls of Metro Los Angeles. “Access to songs is a main emphasis for BGCMLA and this studio will amplify opportunities for our Club members to explore their creativeness and prepare for the long term.”

“Through the Fender Perform Foundation, we’ve viewed firsthand how furnishing access to instruments and songs training can actually change life,” said Aarash Darroodi, FMIC EVP, Basic Counsel and President for Fender Perform Foundation.  “We’re thrilled to sign up for forces with Sony Audio Team to even further our mission and give even extra young individuals the possibility to find out and specific on their own by way of tunes, fostering connection and neighborhood close to the entire world.”

Since 2021, the Past The Instrument program grant aims to accelerate fairness and entry to chopping-edge tunes technological know-how training for students in large-require faculties, found in traditionally excluded communities. To date, the system has been energetic in California, Tennessee, and Florida. The 2022-2023 software is built to collaborate with first-course group associates, artists, and songwriters to increase audio education plans on a world-wide scale.